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Analytics IS Part of the Feature, not Separate!

An “Inconvenient Truth” about product is that you’re not going to nail it the first time. As a result a analytics isn’t an optional add on. It’s part of the feature!

“the second inconvenient truth is that even with the ideas that do prove to be valuable, usable and feasible, it typically takes several iterations to get the implementation of this idea to the point where it actually delivers the expected business value..” - Marty Cagan

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Go-To-Market, Product Development Ant Murphy Go-To-Market, Product Development Ant Murphy

Release ≠ Launch

Deploy = is the process of making software available on a target environment. This could be a production environment, but it also might not be.

Release = is still a technical activity, but it’s where you make the newly deployed changes available to your users.

Launch = is a strategic activity (non-technial) where you inform the market about specific features and changes.

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Product Newsletters

I love product newsletters! I really got to see what good looks like several years ago while working at a globally distributed company. We had offices and product teams all around the world. Every month, we would send out an internal newsletter to the whole organization, giving an update on what each product team was working on.

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