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Analytics IS Part of the Feature, not Separate!

An “Inconvenient Truth” about product is that you’re not going to nail it the first time. As a result a analytics isn’t an optional add on. It’s part of the feature!

“the second inconvenient truth is that even with the ideas that do prove to be valuable, usable and feasible, it typically takes several iterations to get the implementation of this idea to the point where it actually delivers the expected business value..” - Marty Cagan

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Go-To-Market, Product Development Ant Murphy Go-To-Market, Product Development Ant Murphy

Release ≠ Launch

Deploy = is the process of making software available on a target environment. This could be a production environment, but it also might not be.

Release = is still a technical activity, but it’s where you make the newly deployed changes available to your users.

Launch = is a strategic activity (non-technial) where you inform the market about specific features and changes.

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Break Outcomes Down, Not Initiatives

A common pattern I see in many of the product teams and companies I coach is that they’re doing a lot of incremental work but little-to-no iterations.

They have this big idea (often framed as an initiative) and become solely focused on breaking it down. The initiative becomes a series of epics, and that epic becomes a series of user stories, and so forth.

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Ditch Epics & User Stories and Focus on Outcomes

When I've helped organisations become more outcome/product orientated, more often than not, I've moved them away from 'epics' and 'user stories' and towards things like one-pagers, opportunities, hypotheses, etc. Why? Because they’re are better tools for facilitating outcome thinking and experimentation.

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